Leading the Shift to an Application-Centric IoT
The future of IoT isn't about connecting more sensors. It's about unlocking the value of their data. I help businesses navigate this critical shift—from single-point solutions to building profitable, application-driven ecosystems.
Learn How to Build IoT Ecosystems
The New IoT Challenges
From a Single Success to a Scalable Service Portfolio
The IoT industry has transitioned from early adoption to mainstream leadership, with numerous companies implementing powerful IoT solutions to tackle specific challenges.
But this initial success creates a new, strategic challenges:
A Maze of Technologies
The IoT world spans LoRaWAN, NB-IoT, WiFi, satellite and other wireless technologies - each with unique strengths. Full potential of your IoT investments cannot be unlocked without mastering this complexity.
AI and IoT
AI is a true disruptor in the IoT world. Making sure you have access to the latest innovations at your fingertips is business essential. How to make sure you are ahead in the IoT AI race?
The Portfolio Growth Problem
How to manage your IoT networks and teams efficiently. The ability to rapidly deploy new IoT services without starting a high-effort project for each use case is an absolute must-have.
Vendor Lock-in and Limited Choice
Committing to a single provider for can limit your flexibility to choose the "best-in-class" applications for other business needs in the future.
The Data Silo Trap
Using different providers for different problems creates "data silos." Your asset tracking data can't talk to your tank monitoring data, which prevents you from building a unified, intelligent data strategy for your entire operation.
The Transition to App-Centric IoT
The IoT industry is at an inflection point, just like mobile phones were before the App Store. The true value lies not in the hardware itself, but in a vibrant multi-vendor Ecosystem of IoT Applications that leverages its capabilities across the technology spectrum. The 3 pillars below serve as main framework of an App-Centric IoT.
This model moves you from being a technology consumer to an ecosystem orchestrator, putting you in direct control of your digital future.
The Ecosystem Approach
Instead of locking into single-provider solutions, the application-centric model helps you build a flexible and scalable IoT Service Ecosystem.
Strategic Choice and Flexibility
Hand-pick the best applications from a world of innovators to solve your specific business needs. Avoid being locked into a single vendor's roadmap and limitations.
Maximized Infrastructure ROI
Fully leverage your existing network, teams, and investments to launch new services faster and more cost-effectively, rather than starting from scratch for every new challenge.
Mix & Match IoT Technologies
Free your strategy from the constraints of a single wireless technology. The application's requirements should dictate the optimal connectivity—be it LoRaWAN, Cellular, or Satellite—ensuring peak performance and cost-efficiency for every use case.
Lead the AI Race
The AI landscape moves at lightning speed. An open ecosystem allows you to integrate the most powerful AI and machine learning applications from specialized innovators, ensuring your operations are always powered by cutting-edge intelligence.
This is the strategic model that moves you from being a consumer of single solutions to the owner of a powerful, multi-service IoT platform.
Leverage IoT Ecosystems to lead the AI Race
AI is no longer a future concept; it's the primary driver of competitive advantage. The ability to integrate cutting-edge AI is determined by the fundamental design of your IoT ecosystem.
Single-Vendor AI Trap
  • Limited to one company's R&D budget and roadmap
  • Static intelligence with difficult upgrades
  • Data siloed within closed systems
Ecosystem AI Advantage
  • Access to best-in-class AI from global innovators
  • Future-proof agility to swap models without disruption
  • Unified data sources for smarter business insights
This approach shifts you from being a passive recipient of one company's technology to being the strategic orchestrator of a powerful, multi-vendor intelligence platform.
Leverage the Unified IoT Connectivity Strategy
Business Need
Start with your specific application requirements and business outcomes.
Technology Match
Select the optimal connectivity option that delivers the right balance of performance, coverage, and cost.
Optimization
Continuously refine your connectivity mix as business needs evolve and new technologies emerge.
The Single-Technology Trap
  • Compromised performance for mismatched applications
  • Inflated costs from over-engineered solutions
  • Coverage gaps in critical areas
The Application-Driven Advantage
  • Peak performance through precise technology matching
  • True cost-efficiency across your entire IoT portfolio
  • Complete coverage through strategic network layering
Technology serves the business, not the other way around. The right framework transforms your connectivity strategy from a technical constraint into a powerful competitive advantage.
About Alex Guskov
A Visionary with Proven Experience
My belief in an application-centric future wasn't born in a boardroom; it was forged through nearly a decade of hands-on experience at the intersection of technology and business.
My journey—from deep technical engineering to leading business development for Actility across the Americas—gave me a unique, end-to-end view of the industry. I've worked with hundreds of companies, from startups to Fortune 500 leaders, to deploy high-impact IoT solutions.
This experience led me to one undeniable conclusion: the companies that will lead the next decade are those who master the art of building a scalable portfolio of IoT business applications. My mission is to provide the vision, strategy, and tools to help your organization do the same.
How I Can Help
Services for the Application-Centric Era
My consulting services are designed to help your business thrive in the new application-driven IoT landscape. I provide the strategic guidance to ensure your IoT initiatives are built for profitability and scale from day one.
Application-Centric IoT Strategy
Together, we will define your business objectives first, then build a technology roadmap based on the applications needed to achieve them.
Ecosystem & Platform Architecture
I'll help you navigate the complex landscape to select the right platforms, partners, and applications that form a cohesive and scalable ecosystem.
Commercialization & Go-to-Market
For IoT innovators, I provide expert guidance on positioning your application, building partnerships, and reaching enterprise customers who need your solutions.
Let's Build the Future of IoT. Together.
Whether you're an enterprise leader looking to maximize the value of your IoT investments, or an innovator building the next great application, I am here to help you succeed.
Let's start a conversation about how an IoT application-centric approach can transform your business.